Client: Danish Crown
Denmark
Danish Crown is one of Europe’s leading meat producers with a strong focus on quality, sustainability, and local presence. Their brand needs to be both visible and cohesive across every touchpoint – from factory entrances to the open road.
To support this, we developed and implemented a complete branding solution covering exterior signage, an intuitive wayfinding system, and a fully branded vehicle fleet.
Visible from afar:
The exterior branding was designed to stand out, day and night. With tailored constructions and optimal placement, each sign reinforces Danish Crown’s presence while guiding deliveries, staff, and visitors with ease.
Clarity in every steps:
A consistent and easy-to-follow wayfinding system helps people navigate the facilities with confidence. From entrance to production zones, we balanced functionality with a strong visual identity.
Brand on the move:
Despite the complex layout of the old prison, the new wayfinding ensures smooth navigation.
